Communications and Writing Experience for the Health Care Industry

At Medtronic (manager of corporate communications), Allina Hospitals and Clinics (director of public relations, United Hospital; member of Allina communications team) and the American College of Sports Medicine (manager of public information), my writing experience included:

• Speeches for the CEO and other senior management (all)
• Management communication (all)
• Annual report project management (Medtronic)
• Worldwide employee magazine (Medtronic)
• Quarterly scientific journal (Medtronic)
• Physician publication (United)
• Patient stories (all)
• Patient education materials (United)
• Website content (United)
• Consumer-education brochures (ACSM)
• Primary marketing support for the Minnesota Epilepsy Group (United)

As owner of Haberle Communications, my writing experience has included:

• Conceptualizing and writing speeches for senior management of Medtronic, Allina, HealthEast Care System, American Red Cross, Zimmer Spine, Alzheimer’s Association and United HealthCare.
• Producing and writing annual reports for HealthEast Care System, Urologix, American Medical System and the Alzheimer’s Association, including concept development, writing and managing the design and production processes.
• Writing major brochure copy for clinical departments at the University of Minnesota, including Cancer Care and Blood/Marrow Transplant.
• Writing medical condition website copy for the University of Minnesota.
• Managing Blue Cross Blue Shield of North Dakota’s Health Care Discussions magazine, where I was editor and writer.
• Editing copy and rewriting physician-authored articles for McGraw-Hill’s Your Patient and Fitness magazine.
• Ghostwriting articles for Minnesota Health Care News and Minnesota Physician for physicians at Apple Valley Medical Center and Specialists in General Surgery.
• Developing promotional materials, including patient education literature, for Apple Valley Medical Center, the Children’s Cancer Research Fund, HealthEast Care System, Fairview Health System, Hennepin County Medical Center and the Alzheimer’s Association.
• Writing white papers for the Institute for Clinical Systems Improvement. ➢ Writing clinical articles for Fairview Health Services’ physician publication.
• Serving as primary author of articles for the internal scientific and technical website at Medtronic.
• Creating strategic marketing and communication plans for American Red Cross, the Apple Valley Medical Center, netRegulus, Orphan Medical and the Alzheimer’s Association.
• Writing and producing videos for HealthEast Care System, Tactile Systems Technology, Donaldson Company, Specialists in General Surgery and the Apple Valley Medical Center.
• Serving as interim marketing support for Urologix.
• Serving as marketing consultant for the Apple Valley Medical Center and Specialists in General Surgery.
• Providing writing support to the National Institute of Health Policy.
• Writing magazine articles in support of client activities, including a case study on the use of the NaviCare System at Abbott Northwestern Hospital for Surgical Services Management magazine and an article on Islet Technologies for Minnesota Technology magazine.
• Creating web design and content for Emerald Crest, the Apple Valley Medical Center, Specialists in General Surgery and Hennepin County Medical Center.
• Writing news releases and coordinating publicity for the Apple Valley Medical Center, McGraw-Hill, NaviCare, Tactile Systems Technology, Urologix, Augustine Medical and the Alzheimer’s Association.